We have three basic uses for your information
- To provide you with the products you purchase from us and to operate our business
- To communicate with you electronically, letter, SMS and phone
- To show relevant advertisements to you in products offered by 3rd parties
Providing our products – We use your data to provide you with products, such as vehicles, servicing and repairs to your vehicle and offer financial services. We require this data to meet the legal requirements for providing you with these products and services. We also use your data to offer you high levels of customer service and support. We use data to develop aggregated analysis and intelligence that enable us to operate, protect, make informed decisions and report on the performance of our business.
Communications – We use data we collect from you to communicate with you and personalise these communications to make them relevant to you. We may contact you by phone, email, letter or SMS to inform you of any safety or maintenance work which is due or overdue on your vehicle, to provide you with information relevant to you and your current vehicle, to update you regarding your vehicle status, to give you information which you have requested, to request feedback about a service you have received from us or to let you know when a contract for a product or service you have purchased from us is ending. You can also consent to receive relevant promotional communications from us by email, SMS, post or phone.
Advertising – We may use data which we collect in your interactions with us, and some 3rd party services to show advertising. For example:
When you visit our website, your browser stores a unique identifier in a cookie, which is then used by 3rd parties such as Google or Bing to show you adverts relevant to the products or services you have viewed on our site. We may also share this data with third parties, such as Facebook so that they can deliver our advertisements to you within their platform.
The ads that you see may also be based on data we process about you, such as your previous transactions with us, search queries or the content you view. We will hold indirectly obtained data for advertising purposes for 90 days. We may share reports with the third parties we use for advertising on the performance of the campaign, but this is aggregated and will never contain personally identifiable data.